Ep. 8: Erik Noren of Peacock Groove

Erik at NAHBS with the Award-winning Prince tribute bike.

Erik at NAHBS with the Award-winning Prince tribute bike.

This week we talk to Erik Noren of Peacock Groove. Erik has been building bikes for decades and has made some remarkable bikes. He has won awards at NAHBS and been recognized outside of the custom bike world, too. He is humble but he’s not afraid to speak his mind. Erik is sweet and generous, and brings a refreshing take to the framebuilding world. He’s made it well into 2019 without a proper website, all while maintaining a business in the heart of MPLS with real overhead, and for decades. If anyone could make it happen through hard work and perseverance, it’s Erik.

Check him out on Instagram, and for fuck’s sake, grease your goddamned seatpost!